Armed with a suitcase full of cash and more blonde beauties than Richard Branson, businessman Dick Smith announced his Wilberforce award at the FEX Market Site in Sydney on Wednesday 11 August 2010.
The award is designed to give a one million dollar prize to anyone under 30 who can impress Dick by becoming famous through his or her ability to show leadership in communicating an alternative to our population and consumption growth-obsessed economy.
The launch went off without a hitch – although, it was touch and go there for a while as it was unsure whether Dick’s dog was going to relieve himself on the million dollars prize money.
The media were well represented with members from Channel 9, 2UE and the ABC there, amongst others.
Dick took the opportunity to explain the details of the Wilberforce Award and its importance.
He said that he he will be looking for candidates whose actions over the next year show that they have what it takes to be among the next generation of leaders our incredible planet so badly needs.
Similar to the Nobel Prize, candidates will not apply for the Wilberforce Award.
Instead Dick will be following the media throughout the world to see who is the most outstanding individual in not only making a significant contribution to this important issue, but who also becomes famous through his or her contribution to the debate.
One year from now Dick will announce the winner of the $1 Million Wilberforce Award. The Award will go towards advancing the momentum the winner will have already achieved.
Further details on the Wilberforce Award will be provided on the DVD of Dick’s documentary, The Population Puzzle. You can purchase the documentary here.